Type Sorting and Hierarchy: Make Words Lead the Eye
Define roles for headline, deck, subhead, body, and caption. Assign sizes, weights, and spacing rules for each. Test on two different texts to confirm the system generalizes. If meaning changes, refine roles until scanning becomes effortless.
Type Sorting and Hierarchy: Make Words Lead the Eye
Choose three typefaces that contrast by classification and texture. Limit yourself to two for the first pass, then introduce the third only if it adds clarity. Document where it helps hierarchy rather than adding noise or visual conflict.